“So much more than traditional marketing strategies, Bella’s book is spot-on. Being intentional when targeting new customers, bridging customers to the newly targeted, and measuring tactics allows an organization to exercise these muscles to innovate when they are really needed.”

—Brian Cheney, Former VP Information Technology/CIO of Nintendo

“The Innovative Executive offers executives a path forward out of apprehension, uncertainty, and hesitation in decision making. Bella clearly lays out different guidelines as to what to do next to reignite entrepreneurial passion, while providing crucial insights into technologies role in fostering innovation. As Bella says, if you don’t innovate you can be sure your competition will!”

—Jon Gornstein, President of Persona Global, Inc.

“Bella Rushi’s broad experience allows her to lay out compelling insights across a range of key industries. The Innovative Executive backs up each insight with well-written perspectives and real-world examples, and it is quite an interesting read.”

—Matt Anestis, Global Head of Performance for Alternative Investors

“The increasingly rapid pace of twenty-first-century business makes innovation a top priority for management teams. However, establishing dependable innovation capabilities continues to be a big challenge for companies. Bella’s book provides a wealth of ideas and real-world examples to help companies successfully build innovation programs. I highly recommend this book to all managers and executives striving to stay ahead of their competition in delighting customers.”

—Todd Stulgis, IBM Senior Client Director

“After more than 30 years of experience in pharmaceutical research, one thing I have learned is that change is constant. However, not each change is productive or innovative. For a change to be productive or innovative, as Bella shares in her book, one needs insight, collaborative culture, and fostering of a co-creative environment within the company. Innovation inevitably brings challenges. Bella’s book puts innovation where it belongs, at the center of management thinking about what makes businesses successful.”

—Kamal Bhatt, Director, Clinical Science at Jazz Pharmaceuticals

“I’m an architect and our industry is in need of innovation now more than ever. The Innovative Executive book has made me rethink the functioning of our public spaces, buildings, homes due to how fast global construction has evolved. The 3 Horizon framework and collecting data is essential in seeking opportunities for the design build process. This book is highly relatable and plants the seed for having higher purpose and setting ambitious goals.”

—Krutee Shah, President at Paradigm Architecture

“An extremely well written and carefully researched book filled with engaging real-world examples of innovation and risk taking in the marketplace. The author presents a detailed and lucid analysis of what does (and does not) constitute innovative strategy. A must read for executives who are focused on long range perspectives rather than short term solutions. “

—Pallavi Chitturi, Associate Director, Executive DBA program, Temple University’s Fox School Business

“There’s a lot of noise in today’s marketplace about how to truly innovate and disrupt your industry for the better. There’s also very few individuals who have a proven framework which digs deep into what, why and how in a practical and tangible way…Bella’s personal and strategic approach is highly refreshing! If you’re a business leader who’s looking to accelerate their impact and leave a legacy in this world…look no further!”

—Ravi Rajani, Executive Consulting and Communications Coach